Brand, product and go-to-market work I've led or co-led — mostly long retainers, a few sharp sprints.
A Muslim-friendly curated travel brand — group tours, packaged stays, and editorial. I lead marketing, brand and product.
A KL specialty roaster rebrand and DTC site. Identity, packaging, and a subscription engine that doubled monthly retention.
A weekly letter-style newsletter produced with a small custom agent pipeline. Drafts, research, and editing — done in a single read-through.
Positioning, naming and go-to-market for a Muslim-friendly local-discovery app. From deck-stage to first 10k installs in 11 weeks.