Always retainer-shaped, never agency-shaped. I work with a small number of founders at a time, embedded enough to think alongside you — not just deliver at you.
For founders who can feel something is off but can't name it yet.
Naming & voice
Messaging architecture
Visual direction
Words that earn their place. Newsletters, manifestos, landing pages.
Long-form writing
Series & rituals
Tone of voice systems
Launch the thing. Then a system so the next launch is easier.
Launch plans
Funnel & lifecycle
Reporting that you'll read
Quietly useful agentic systems that replace your worst tasks first.