A documented record of work — the problems, the thinking, the decisions, and what came out the other side.
End-to-end brand build, marketing strategy, and product direction for a travel brand based in Kuala Lumpur.
A KL specialty roaster rebrand and DTC site. Identity, packaging, and a subscription engine that doubled monthly retention.
A weekly letter-style newsletter produced with a small custom agent pipeline. Drafts, research, and editing — done in a single read-through.
Positioning, naming and go-to-market for a Muslim-friendly local-discovery app. From deck-stage to first 10k installs in 11 weeks.