I help curated brands find the words, the systems, and the posture to be themselves at scale.

Some people specialise. I've always been drawn to the edges and intersections — equally compelled by how things look and how they work, and endlessly curious about what one domain can teach another.

Today I work independently under CALIBR — a studio for brand, experience, and systems work. In parallel, I'm building Nextrip as its founder and director — a travel brand that treats the journey, not the destination, as the thing worth designing.

I believe taste compounds. I believe small teams make better artifacts than big ones. I believe the operator who reads novels, takes the long way home, and writes their own emails will, in the long run, ship something worth caring about.

Operating
Since 2018
Studio
CALIBR · Independent
Tools
Notion · Linear · Figma · Claude
Music
Arvo Pärt to early Pharcyde