I help curated brands find the words, the systems, and the posture to be themselves at scale.

I'm Bash — a marketing and business operator working at the intersection of editorial craft, product design, and a healthy obsession with AI workflows. Currently co-running Nextrip, a Muslim-friendly travel brand.

I believe taste compounds. I believe small teams make better artifacts than big ones. I believe the operator who reads novels, takes the long way home, and writes their own emails will, in the long run, ship something worth caring about.

Based
Kuala Lumpur, MY
Operating
Since 2018
Studio
Bashroom · Solo + freelance
Tools
Notion · Linear · Figma · Claude
Languages
English · Bahasa Melayu
Music
Arvo Pärt to early Pharcyde